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Think that landing on a business idea is the most difficult part about starting a new company? Think again. For many people, the idea comes naturally – it’s the name that gets them stuck. It’s a challenging decision to make given that so much of your branding is relying on an impactful business name. The following 7 strategies will help you to create a business name that suits your brand...
At some point in your entrepreneurial journey, you’re probably going to have to register your business. Understanding the process can be overwhelming, so we’re breaking down the basics and giving you a step by step guide of business registration in Canada. What does it mean to register a business in Canada? You’ve heard about business registration, but what does it actually mean to officially...
Insights and data to help domain investors make better decisions to build their brandable domain portfolio. There’s no question that we’re living in precarious times. The impact of coronavirus on the market has many domain investors re-evaluating their portfolio strategy. During these times, data and insights are more important than ever. Therefore, we have decided to publish several key data...
Compound names are a popular choice when it comes to business and have proven to be very effective. Essentially, a compound name is the combination of two words, squished together to create one new, catchy brand name. A great example of this is SnapChat. The brand name brings together two ideas that are at the core of the company’s operation – images (snap) and socializing (chat). We get the gist...
You’ve worked hard to find and develop the perfect product, now you want to find a name that does it justice. The process of finding the perfect name can be difficult and daunting, but the good news is that it is possible. Our guide to product naming provides you with tips and techniques that you can use to find the perfect name for your product. How to name a product There’s no right or...
You’ve got your business idea, a vision for your branding and even a plan to get things started. Everything seems to be coming together until you realize that you don’t have a name. Before you know it, you’ll be down a rabbit hole of research and brainstorming, hoping that you’ll somehow stumble across the perfect name for your new endeavor. For many people, this perfect name remains out of...
One of the keys to picking your brand name is making sure that it stands out against the competition. A great way to do this is to purposely misspell your brand name. This gives your name an edge and an ability to catch potential customers’ eyes when they’re researching your brand. So take a look at these misspelled business names handpicked by our branding experts: 1. Lyft 2...
Business owners rack their brains for months trying to come up with a catchy and effective business name. They brainstorm industry keywords, search for emotionally resonant phrases, and labor over various combinations of these words to create something modern-sounding and competitive. But what about something much simpler? Naming your company with a real word is a bold move that...
Even if you think you know how to do it, sitting down and coming up with brand names can be frustratingly difficult. None of your ideas are clicking, even after you’ve outlined the values and imagery behind your brand. You’re racking your brain trying to draft ideas, but for whatever reason, you just can’t seem to make any significant process. If you find yourself stuck or are looking for...
When creating name ideas for a business or brand, the most important focus is always to create a relevant name with strong meaning and positive associations. Whether the name is descriptive (PayPal, Science Comics, Noodles & Company) or subtle (Tinder, Apple, GreenPeace, Red Bull) a great name sets up your brand positioning. However, in your search for a powerful name, don’t...
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