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6 Min read
Tips - Naming

The Oedipal Complexes in Brand Naming

When you’re trying to generate business names, you may feel like all the names that you consider “good names” are taken.   This is because the most obvious names have already been taken!  Over 50 million new businesses start up each year. Coming up with a name that will help your business stand out is a challenge. One mistake you should not make is coveting the names of your...

4 Min read
Tips - Naming

For the 2nd Time, Atom.com Appears on the Inc. 500, Ranking No. 274

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000  Chicago, August 14, 2019 – Inc. magazine today revealed that Atom.com is No. 274 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most...

Emotionally Prepping for TM conflict
3 Min read
Trademark & Legal

Emotionally Preparing Yourself for Trademark Conflicts

Sometimes you fall in love with a business name. You’re head over heels and ready to rush off into the sunset with this great brand name idea… And then you find out it’s taken! Running into trademark conflicts is actually quite common when naming a business. Unfortunately, the truth is that in today’s competitive business world, with hundreds of thousands of businesses started every year, most...

1 Min read
Industry Naming & Branding

Awesome Fitness Brand Name Ideas

Naming a business is all about giving off a great first impression. You need to resonate with your audiences, stand out, and show people what’s different about your business. When you are coming up with a name for a fitness company, you need a name that embodies what values your company holds. Check out this list of names for a fitness brand. These fitness contest-winning, hand-picked unique...

5 Min read
How to Create and Find a Business Name

How to Come Up With a Brand Name That Tells a Story

This article was first published on LucidPress.com Fundamentally, stories are about connection. They offer universals for everyone to relate to, and they establish common experiences between people. In business, storytelling can be a powerful tool, especially when it comes to branding. But what if we told you that you can also use your brand name to tell a story? Applying stories to your business...

How to name your business in 2021
8 Min read
Starting a business / Startups

5 Things Budget Conscious Startup Founders Need to Know About Web Hosting

As a startup founder, you are most likely thinking of launching a WordPress website. It may be your first experience or you are dissatisfied with your current hosting and want to make a better choice. The choice of hosting can greatly affect the success of your project online and therefore it is fair to learn more and perhaps become aware of better alternatives. While starting your journey on the...

great business name
6 Min read
Company Name Ideas How to Create and Find a Business Name

How a Concise Project Statement Leads to a Great Business Name

Choosing a great business name isn’t an easy task. The challenge comes from the immense pressure to summarize your business ideas into just one or two words. The difficult part is you have to do this while making sure your name makes sense, grabs attention, stands out, and is solid enough to help build an effective brand. Boiling down all of your brand name ideas and distilling them into a single...

5 Min read
Tips - Naming

Why a Great Brand Name is One of the Most Valuable Tools for your Business

Just how crucial is a good brand name for your business success? Isn’t a solid business idea enough to be successful? Unfortunately, a good idea is no longer enough in this modern age. We live in a fast-paced world where instant appeal reigns supreme. If something doesn’t impact your audience right away, then they will swipe away and keep scrolling. This means that there’s immense pressure to...


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