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This article was first published on EXeideas on 11/21/2018 We all know Nike’s iconic tagline, Just Do It, though perhaps some of us can’t hear it without thinking of Shia LaBeouf’s “Just Do It” video. Many people love Nike’s tagline. It’s short, it’s inspiring, and it’s to the point. It tells the story of the brand, and it sets the stage for the customer’s experience. However, it also is not the...
You have made the most important decision as an entrepreneur: you have decided to start a business. However, you don’t have a clue how to name a business and now it’s time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the cornerstone of your brand is your name. Create a brand name that supports...
This article first appeared on MediaPost. Put yourself in this scenario: you’re ecstatic about your new business, and you’re excitedly telling everyone you know about your plan. Suddenly, someone asks what your business is called. When you give them an answer, the last reaction you want is awkward silence or laughter. No matter how innovative your business idea is, if you pick the wrong name for...
This article was first published by EO Network. Written for EO by Grant Polachek, the director of marketing at Inc. 500 company Atom.com. Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan—which beers you’ll offer at your new pizza place or the color...
When coming up with a brand name, it is easy to fall into a rabbit hole of overthinking. When you’re looking at so many ideas at once, it can become difficult to pinpoint the strengths and weaknesses of a name, even a name you like. Of course, as you continue your quest for the right name, you may find a name that resonates with you and fits most of the criteria. As you overthink the name, you...
When you run out of ideas, you may feel like an over-boiled egg, dense and sapped of moisture. If only there was a pool of minds that you could draw from to give you a multitude of ideas. Oh, wait. There is! Crowdsourcing in the practice of obtaining information or completing a project by enlisting the help of a broad online group – and it is a fantastic way to develop a knockout brand or...
Inc. Magazine Unveils Its List of America’s Six Most Innovative Companies In the 2018 Inc. 5000 Atom.com Recognized as One of The Six Most Innovative Companies in 2018 Atom Also Achieves #247 Rank on 2018 Inc 5000 List of America’s Fastest Growing Companies. Chicago, October 15, 2018 – Inc. magazine recently recognized Atom.com as one of the Most Innovative Companies in 2018. According to...
This article was originally published as a contributor article on YoungUpstarts on October 10, 2018. Coming up with a name for your business is an intimidating process. So much rests upon a few words that have to sum up your brand’s identity. If your name cannot support your brand, it will slow the trajectory of your business. Still, how can you ensure that the name you have chosen will perform...
In 1967, renowned and controversial ex-Harvard professor Richard Alpert left America. After running experiences and studies involving psychedelic drugs, Alpert set out to India. When he returned, he returned as Ram Dass This move, while influenced by spiritual practice, was essentially rebranding. Richard Alpert was born to an upper-class Jewish family in Massachusetts. He was well-educated...
With several different styles and endless types of names to choose from, naming a business can feel impossible. However, there are a few places to start. For one, you can consider how you want to come across. When naming a business, you must consider the tone you want your brand to convey. If you are seeking a traditional, preeminent presence, you should consider a classic brand name. What are...
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