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Creating the perfect name for a product, or business, is so intense that most entrepreneurs get so caught up in trying to generate a perfect name that they skip some crucial steps in preparation. Trust us, when it comes to naming, you can’t afford to have words fail you. Why? For one, words—a brand’s name—is one thing that doesn’t just define your business but shapes its destiny and the success...
By now, it shouldn’t surprise you that the world is filled with millions of businesses. The Kauffman Index estimates that 543,000 new businesses are started monthly. This goes to show that by the end of the year, over 6.5 million businesses would’ve joined the 200 million businesses already in existence. Thanks to this influx, your business’s ability to attract the attention of customers—an...
We recently went to Twitter and posed a challenge to our community: Tell us why you became a domain investor in 10 words or less. Over 30 responses later, here are some noteworthy comments: a domain like an idea can change the world— Tauseef (@TLDjournal) February 5, 2021 Because I wanted to be my own boss.— namox (@namox_v) February 5, 2021 low investment, ridiculous returns.—...
Before we delve in and explore what makes metaphorical business names perfect—not just for massive businesses but also for fledgling startups—let’s take a quick refresher on what metaphors are, and what they do. On what metaphors are, we particularly love how Alice Underwood from Grammarly puts it. According to Alice, metaphors are “… a figure of speech that describes an object or action in a way...
The NamesCon event is bringing the entire domaining world together. Get ready to learn, share, network, and build your portfolio. Learn more about NamesCon and sign up online at: The Atom team is excited to offer several sessions for our community. Check out our sessions below, or stop by at the Atom Booth to say hello to our team. See you there! January 27, 2021 Atom Workshop: From a Creative to...
We love engaging with our community and we recently took to Twitter to ask domain investors: What’s one insight that has led you to become a better domainer? Their perceptive responses are worth a read: pic.twitter.com/g8e9ZwjlQn— BrandAim.com (@brand_aim) December 17, 2020 Imagine the logo. Would it make the whole distinctively better than the sum of it’s parts?— Sten...
The great thing about Brandable domains is that they can often be a good fit for several industries and use cases. However the biggest challenge is getting the right names in front of the most relevant buyers. Many buyers typically do not have a specific name in mind when they begin their search for a great brand name. Some might want a name that evokes a certain emotion, while others may...
At Atom, we rely heavily on Marketing Channels such as Google to bring new buyers to our platform. Since Marketing spends represent the biggest line item in our business costs, we follow a highly data-driven and performance focused approach in managing our advertising campaigns. Our approach and results were recently noticed by Google Ads team and they decided to write a Case Study about Atom ...
While the Domain Industry can be competitive, there are several people who continue to go out of their way to educate and inspire other investors. Recently we took to Twitter to ask domain investors who have inspired them the most As a Domain Investor, name one person who has inspired you the most ✅— Squadhelp (@squadhelp) November 27, 2020 It was heartwarming to see so many responses from...
Investing in domain names is definitely a unique job. How would people who have no idea what it is explain it? We asked our community: HA! Great question! The answer would probably be, "I dunno, she does something on a thing called Squadhelp"— Brandulinks (@Brandulinks) December 9, 2020 Atom? Never heard of it. If only it was that easy. He's making the WiFi money! 🤓— Gem...
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