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It has been couple of years since we launched our current landing pages. During this time, we have collected quite a bit of data and insights related to buyer journey. We have also done a fairly extensive user testing of several options, UX elements and messaging that we believe can improve the overall conversion rate of Landing pages. As a result, we are pleased to announce the launch of new set...
Towards the end of 2021 and the beginning of 2022, we saw brand and marketing experts declare the top branding trends of 2022 based on their observations and research. Chaos around the pandemic had just begun to settle down, and marketers wanted to know how consumer preferences had changed and what to expect next. Months later, with 2022 more than half-way over, changes have transpired once...
Traditionally, broad metrics such as traffic or number of visits to a landing page have often been used to determine the potential value or buyer interest in a domain. While these metrics can be helpful for traffic focused or SEO focused domains, they typically do not work well in case of brandable domains. Number of visits to a domain landing page can often give a false sense of optimism about...
As a naming business, we thrive on learning epic etymologies of brand names. Some stories are classic like Henry Ford naming his revolutionary motor company Ford. Some are simplistic with a twist such as HP founders Bill Hewlett and David Packard flipping a coin to decide whose surname goes first in the brand name. Others can be self-explanatory like the food delivery giant DoorDash. But...
We’ve all found ourselves on the wrong website by mistake. Whether it was a typo or hitting the top search result without looking at it properly, it’s easy to end up on a similar, but not-quite-right version of where we wanted to go. I just wanted to buy a new pair of goggles for my beach trip and ended up on some random search engine. What?! Okay, so despite my misspelling, it looks like these...
Anyone looking to establish a real estate firm must understand that running a real estate company is a difficult task. It’s no longer a secret that any entrepreneur who wants to start a robust real estate company must spend numerous hours performing research and crafting a detailed business strategy before going into the real estate niche. And to help you build and achieve your goals...
You’ve most likely thought of starting a business at least once in your life. And the last few years are sure to have pumped more life into your idea – after all, we live in the era of side hustles and limitless online businesses. Yet, despite some of the most electrifying business ideas, you stop because you have no idea what to do next. The good news is that you’re in a better spot than...
Introduction As 2021 comes to an end, it is time to reflect on our performance here at Atom as well as several insights that continue to guide our journey. First of all, I would like to express my sincere gratitude to our entire creative and seller community who have continued to support our platform via their ongoing participation, trust and feedback. As a result of the Pandemic, both 2020...
Despite experience working on thousands of naming and branding projects, and personally managing hundreds, it took an audiobook to cement something about the branding process for me. I’d long had an inkling that naming and brand positioning are linked to human nature, but David Hawkins’ Success Is For You really hammered this point home for me. In it, he says, “You only have one customer; it’s...
Once you have a hold of the basics of naming, you’re probably wondering what the next move is. Whether this is your first or your fifth experience of naming a business, you’re still learning. After working on over 30,000 naming projects and carrying out thousands of naming tests, I’m in a pretty unique position to give naming advice. So, what is important in terms of advanced naming strategies...
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