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10 Min read
Branding

How to Run a Successful Brand Awareness Campaign in 2025

Before we get into how to run a brand awareness campaign in 2024, let's drop a quick disclaimer. We're not promising you'll become the next Kleenex or Google — where people use your brand name instead of the actual product name. What we will do is show you how to get more eyes on your brand using strategies that work in 2024 and beyond. Used effectively these strategies can help you become a...

5 Min read
Domains

What Is a WHOIS Lookup? How Does It Work for Domain Research?

A WHOIS lookup strips away the mystery behind any domain name, revealing vital details that could make the difference between missing out and making a deal. If you're asking "What is a WHOIS lookup," you're about to discover a powerful tool showing precisely who owns a domain, when they bought it, and when their ownership expires.

10 Min read
Branding

What is a Brand Audit? How Do You Conduct One for Your Business?

Who else shivers when they hear the word “audit”? It may spark an image of tightly-suited accountants running a magnifying glass over your accounts, and nobody wants that. Fortunately, we're not talking about scrutinizing financial records here. A brand audit is a thorough look into how people perceive your brand, and how it performs against competitors.

7 Min read
Branding

Brand Awareness vs. Brand Recognition: How Do They Differ?

Your brain plays matchmaker with brands all day long. Blue boxes trigger "Oreo" in your mind. The bitten apple on laptops screams "Apple" before you consciously process it. That twin-tailed mermaid makes you think "Starbucks" faster than you can blink. But here's the real question: when your brain makes these split-second connections, does it truly understand what these brands represent?


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