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Case Study: How Pinkswag Found Its Identity with a Bold Domain
“Having a strong domain has been a game changer for our business from day one.” — Jason Winder, Pinkswag founder
3 Min read
Case Study
Domain Investing
1 Min read
Domain Investing
The Retail Value $20K or Above Domains Auction Event Is Live!
This event features domains with a retail value of $20K or more (Based on Atom AI Appraisal), offering bidders a chance to grab great domains at auction prices.
10 Min read
Branding
Brand Color Palette: How Many Colors to Have (and How to Pick Them)
Colors shape our perceptions and emotions in ways we often don't notice. Did you know most people decide how they feel about a product in less than 90 seconds? Even more surprising, research shows that as much as 90% of that decision comes down to color! That's precisely why nailing your brand's color palette is crucial. Creating a brand color palette isn’t just about picking pretty shades. You...
6 Min read
Domains
What is WHOIS Privacy? How Can It Protect Domain Owners?
When you register a domain name, you're also creating a public record of your personal information. Your name, address, phone number, and email become available to anyone who searches — from legitimate businesses to scammers and spammers worldwide. Think of domain registration as a house deed that's posted online. Without protection, your private details are exposed in public databases. Your...
3 Min read
Case Study
Domain Investing
Case Study: How Little Stack Found the Perfect Domain for a Big Literary Vision
“Atom.com proved to be a superior resource. The excellent search tool allowed for the exploration of keywords outside our original scope.” — Marc Bachrach, Little Stack Co-founder
3 Min read
Domain Investing
Track Every Move: Introducing Pricing History for Your Domains
At Atom, we’re always thinking about how to give sellers more transparency, more control, and ultimately, more sales. Today, we’re excited to launch a small but powerful addition to your Listings dashboard: Pricing History. You can now view the full pricing history of any domain you’ve listed on Atom, complete with timelines, visual charts, and percent changes. What is Pricing History? Every time...
5 Min read
Branding
Logo Variations: How Many Logos Should a Brand Have?
Building a powerful brand means being seen everywhere. You need to be recognizable on social media and website browsers, and equally unmissable on your product’s branding and the side of a bus. You’ll quickly realize one logo version won’t cut it. So how many logos should a brand have? The answer isn't straightforward, but it involves something called logo variations. These are different versions...
1 Min read
Domain Investing
The Atom Valuation $10K+ Domains Auction Event Is Live!
This event features domains with an Atom.com valuation of $10K+, offering bidders a chance to grab great domains at auction prices.
5 Min read
Domain Investing
.AI Domains Are Hot. But for How Long?
There’s been a lot of debate lately about .ai domains. Some say the hype is cooling off. Others believe we’re only getting started. But to me, that’s not the most important question. The real story isn’t whether .ai is nearing its peak. It’s what .ai has already unlocked, and how that shift is quietly changing how founders think about naming. Because no matter where we are in the .ai cycle, one...
13 Min read
Branding
What is a Brand Kit? How Do You Create One for Your Business?
Running a brand can be a messy business, however. You’ve got email marketing, social media posts and ad campaigns to manage. Choose the wrong tone of pink in just one of these channels, and oops: you’ve damaged brand recognition and confused your customers. So how do you build consistency in branding? With a brand kit. Your brand kit is your grab bag of brand assets, and means that anyone can...
