By Thom Davies
As seen in
Key takeaways:
Objective: The scarcity of strong, brandable domains puts a decision to brands: invest in a recognized extension and powerful name, or save the budget but run the risk of harming brand credibility with a weaker domain. Understanding the value of a domain, both as a brand asset and a liquid investment, allows brands to budget effectively and make an informed decision on what their domain is worth, long-term.
C-Suite (e.g., CEO, CFO, COO) and Founders
How much long-term investment or resale value do you believe .ai domains hold for startups and brands?
.ai domains may be du jour, but our research shows that a majority of founders and C-Suite leaders consider them here to stay, both as a brand asset and a liquid investment. This can guide brands’ domain strategy and lower the risk of investing big in a prestigious domain.
If you’re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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