AtomRadar is committed to the integrity of its data and the transparency of our methodology. Our researchers are experts in naming, branding and domain names and continually study best practices in research fields to produce robust and compelling insights.
Why This Question?
Our researchers have decades of experience in marketing and market research. Questions are chosen and designed to provide robust insight into contemporary branding trends, consumer behaviours, and the most important branding news of the day.
Our questions are based on current research models and carefully framed to reduce bias while gaining insight into consumer perceptions on both conscious and subconscious levels. We follow best practices to avoid leading questions and integrate balanced and symmetrical Likert scales for scaled answers.
About Our Audience
Our questions are presented to representative panels in the appropriate demographics. We have access to over 125 million respondents across 59 countries, and our diverse respondent pools undergo standard vetting and are tested quarterly to determine consistency over time. Inattentive respondent pools (those who “race” through questions) are removed, ensuring every question receives the appropriate consideration from its audience. The result is meaningful data, every time.
Demographics we can explore include: age, gender, household income, professional experience and employment type.
For every survey, machine learning algorithms assess respondent behavior to ensure it aligns with our strict response criteria. This removes impossible answers, scans for improbable answers and automatically removes gibberish or irrelevant answers to secure high-quality data.
Wherever we survey larger populations, such as Americans aged 18 – 64, we set quotas on age and genderto ensure our sample is nationally representative.
Key Research:
Research from Atom.com has been featured in Inc., Forbes, and AllBusiness. Explore our key insights below.