By Thom Davies
As seen in
Key takeaways:
Objective: Brand names have the power to inspire and influence customers: they can indicate industry, mission, or lay the foundation for your brand tone. For brands and startups, whether to follow a naming trend or reject it for a trendsetting name is a crucial question. To help answer this, we wanted to explore consumer perception of popular and enduring naming trends.
Trends included in the survey:
Question: How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
Audience: A general panel of American consumers aged 18 – 64.
How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
Any questions? Let our research support your next article — completely free (some limitations apply).
How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
How would you describe each of the following brand naming trends? Pick up to two descriptors for each:
For new brands looking to make an impact, creative misspellings are strongly favored by our audience, while the -ify trend is anything but iffy. Meanwhile, brands riding the AI wave might want to be careful: tagging an AI onto your brand name is an uninspiring choice for a significant minority of consumers.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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