Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a benchmark for […]
By Thom Davies
From Apple to Amazon, the best names draw consumers in, inspiring curiosity and building trust from the first impression. There are many ways to do this, and brands around the world leverage metaphor, poetry and puns to appeal to their customers. To help brands understand which name may have the biggest impact, we asked consumers how much they’re drawn to brands with some of the most popular name types.
By Thom Davies
To better understand the connection between domain name and real business outcomes, we asked a cohort of business founders and a separate group of proven serial entrepreneurs where they believed a weak domain name causes the most damage.
By Thom Davies
