Brand names play a critical role in shaping first impressions. This research aims to understand how different naming styles — pragmatic, value-led names versus edgy, positioning-led names — influence consumer trust at first encounter, and how these perceptions vary across demographic groups.
By Thom Davies
There are many factors to consider when choosing a brand name, and one is whether to lean towards pragmatic names that express value propositions, or edgy names centred on brand positioning. This choice impacts the first impression of your brand: to help founders and businesses make informed choices, we asked a panel of American consumers which style they’re drawn to.
By Thom Davies
AI tools and brandable domain marketplaces are making it easier than ever for founders to discover great names for their new ventures. To help entrepreneurs approach naming strategically, we quizzed a panel of founders and C-suite leaders on the naming process for their most recent startup.
By Thom Davies
