In a digital world, domain names have always been important brand assets, building credibility, confidence and emphasizing position among consumer bases. Now, as AI-powered search and GEO (generalized engine optimization) grow in importance, the role played by domains in consumer discovery is changing.

To aid a new generation of entrepreneurs make key decisions about domain name, we asked founders how the new AI era impacts their perception of the importance of a brand’s domain.

By Thom Davies

AI-powered search offers consumers the ability to search for products using their own words and natural language, rather than reducing their needs and desires to relevant keywords. We wanted to find out whether consumers felt that using natural language in search was a valuable addition to the online shopping experience.

By Thom Davies

AI is a booming and increasingly competitive industry. Our goal is to help new and rebranding AI startups understand customer perception of names, domain names and brand positioning.

By Grant Polachek