Mountain Dew’s rebrand looks to revive the struggling soft drink’s fortunes by going back to its roots as the mountain image, and the word ‘mountain’ itself, reappear in a new logo. We sought to discover consumer perceptions of the new logo and answer the question: is it all uphill from here?

By Thom Davies

PayPal’s new logo follows a trend of toning down. We wanted to know what consumers think of this brand refresh.

By Grant Polachek

Goldman Sach’s lowkey logo update returns some characteristics of the pre-2020 logo. We wanted to know how people perceive this new (old) logo.

By Thom Davies