New brands with bootstrapped budgets have to compromise. With many conflicting pressures on your name and brand, including length, memorability, and domain extension, knowing the domain dealbreakers for your audience are essential. To help brands and founders get the big thing right, we asked a representative audience of American consumers for the single biggest trust impactor.

By Thom Davies

Founders and entrepreneurs tend to think of their customers when choosing a name, and rightly so, but name and domain are also key signals to other stakeholders. When considering a pitch deck, investors are looking for growth prospects and are alert to signals that founders are considering long-term brand credibility. To help founders send the right message, we asked our audience of investors about the impact of name and domain in this regard, and for their impression of how future-proofed a range of popular extensions are.

By Thom Davies

Domain length is a key consideration for brands. Over 13 – 14 letters is typically considered unwieldy in brand terms, while super-short three or four-letter domains are highly sought after. These domains are valuable for many reasons, including prestige and memorability; we asked consumers how they impact trust to help brands understand whether a short domain comes with instant credibility.

By Thom Davies