Businesses often compromise on a name that’s unique in their industry, knowing that this criteria is enough for differentiation and trademarking. However, as consumers shop online, and search results may not understand the searcher’s industry intent, target audiences are increasingly presented with multiple options for brands sharing the same name. We sought to understand the impact on customer habits when two or more brands share one name.

By Thom Davies

From second-hand clothes to groceries, shopping online is easier than ever. We wanted to know how this is changing consumer behavior, both in terms of volume as well as the research consumers put in before committing to a new brand.

By Thom Davies

With the rise of social media and email marketing, brands have more ways to interact with consumers than ever before. It works both ways: consumers have more paths to reach brand websites than ever. We wanted to discover the common routes by which consumers navigate to brand or shopping sites.

By Thom Davies