76% of Consumers Have Been Confused by Businesses Sharing the Same Name
Businesses often compromise on a name that’s unique in their industry, knowing that this criteria is enough for differentiation and trademarking. However, as consumers shop online, and search results may not understand the searcher’s industry intent, target audiences are increasingly presented with multiple options for brands sharing the same name. We sought to understand the impact on customer habits when two or more brands share one name.
By Thom Davies