Brand names play a critical role in shaping first impressions. This research aims to understand how different naming styles — pragmatic, value-led names versus edgy, positioning-led names — influence consumer trust at first encounter, and how these perceptions vary across demographic groups.
By Thom Davies
New brands with bootstrapped budgets have to compromise. With many conflicting pressures on your name and brand, including length, memorability, and domain extension, knowing the domain dealbreakers for your audience are essential. To help brands and founders get the big thing right, we asked a representative audience of American consumers for the single biggest trust impactor.
By Thom Davies
Founders and entrepreneurs tend to think of their customers when choosing a name, and rightly so, but name and domain are also key signals to other stakeholders. When considering a pitch deck, investors are looking for growth prospects and are alert to signals that founders are considering long-term brand credibility. To help founders send the right message, we asked our audience of investors about the impact of name and domain in this regard, and for their impression of how future-proofed a range of popular extensions are.
By Thom Davies
