Given that half of shoppers use Google to find new products, ranking highly in search results ensures your customers can find you. We wanted to find out if it does more than this, and influences perceptions of trust for your brand. 

By Thom Davies

With the rise of social media and email marketing, brands have more ways to interact with consumers than ever before. It works both ways: consumers have more paths to reach brand websites than ever. We wanted to discover the common routes by which consumers navigate to brand or shopping sites.

By Thom Davies