By Thom Davies
As seen in
Key takeaways:
Objective: Given that half of shoppers use Google to find new products, ranking highly in search results ensures your customers can find you. We wanted to find out if it does more than this, and influences perceptions of trust for your brand.
Question: How much more do you trust a brand that shows up in the first results when searching for products or information online?
Audience: A representative panel of American consumers aged 18 – 64.
How much more do you trust a brand that shows up in the first results when searching for products or information online?
Any questions? Let our research support your next article — completely free (some limitations apply).
How much more do you trust a brand that shows up in the first results when searching for products or information online?
How much more do you trust a brand that shows up in the first results when searching for products or information online?
How much more do you trust a brand that shows up in the first results when searching for products or information online?
How much more do you trust a brand that shows up in the first results when searching for products or information online?
How much more do you trust a brand that shows up in the first results when searching for products or information online?
How much more do you trust a brand that shows up in the first results when searching for products or information online?
How much more do you trust a brand that shows up in the first results when searching for products or information online?
For all demographics, a majority of consumers place more trust in brands they find in the first results from search engines. However, older consumers were considerably less likely to build trust from search results. More research is required to determine what takes precedence for building trust in older consumers, but we can speculate peer-to-peer recommendations and brand positioning have a strong influence.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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