Key takeaways:

• 43% of people have tried to learn a foreign language by watching TV shows or movies.
• Of these people, 60% found it effective (26% overall).
• 57% of people have not tried to learn a foreign language from TV and movies.
• 58% of people who haven’t are interested in trying (33% overall).

Objective:

To explore people’s experience with learning a language through TV and movies and to discover their interest in doing so.

Question:

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

• Yes, and I found it effective
• Yes, but I didn’t find it effective
• No, but I’m interested in trying
• No, and I’m not interested

Audience: A representative panel of American adults (18+).

Overall Results

• 43% of people have tried to learn a foreign language by watching TV shows or movies.
• Of these people, 60% found it effective (26% overall).
• 57% of people have not tried to learn a foreign language from TV and movies.
• 58% of people who haven’t are interested in trying (33% overall).

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

Gender Breakdown

• More men (49%) than women (38%) have tried this language-learning technique.
• Men are also more likely to have found it effective.

Men

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

Women

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

Age Breakdown

• A younger audience is substantially more likely to have tried to learn a foreign language through movies and TV.
• 55% of 18 – 24 year olds have tried, vs. 30% of 55 – 64s.
• A massive 71% of 35 – 44s have tried it, and of these 72% of them called it effective (51% overall).
• Younger audiences are also much more interested in trying this technique.
• Of those that haven’t tried, 89% of 25 – 34s would consider this technique .
• Whereas just 43% of over 65s are interested in trying to learn a foreign language through movies and TV.

18 – 24

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

25 – 34

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

35 – 44

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

45 – 54

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

55 – 64

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

65+

Have you ever tried to learn a foreign language by watching TV shows or movies in that language?

Conclusion

Younger audiences are both more likely to have tried this language-learning technique and more interested in trying it if they haven’t. However, there is interest among older generations and for 45 – 54s and 55 – 64s, over half of those who haven’t tried would consider doing so.

If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.

Further Reading

• Essential Insights: Our Data-Backed Guide to Branding
• Key Naming Insights Every New Brand Needs: Latest Data and Research
• Insights on Domain Names Backed by Deep Audience Research

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About The Author

Thom Davies

Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.

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