Every early branding decision builds a foundation, the strength of which impacts your business’s fortunes and trajectory for years to come. Brand name and domain — often the first thing customers encounter — play a key role in early impressions of trust and credibility, as well as impacting tangible metrics such as click-through rates and traffic.

By Thom Davies

Starting a business requires investment into multiple areas, from product development to core brand assets. A strong name and domain influences future brand movement, and this is one area where founders can invest — often seeing significant returns. To help founders allocate spending and understand the domain buying landscape, we asked our audience of founders and C-Suite leaders what they typically budget for a domain when launching a business.

By Thom Davies

Starting a business comes with costs, and challenging choices about the allocation of scarce resources. One place where founders can invest is in the building blocks of their brand, including name and domain. We asked a panel of founders and C-suite leaders about their perception of the return offered by a domain, and the results can help entrepreneurs budget appropriately in the early days of launching a brand.

By Thom Davies