Starting a business requires investment into multiple areas, from product development to core brand assets. A strong name and domain influences future brand movement, and this is one area where founders can invest — often seeing significant returns. To help founders allocate spending and understand the domain buying landscape, we asked our audience of founders and C-Suite leaders what they typically budget for a domain when launching a business.

By Thom Davies

Starting a business comes with costs, and challenging choices about the allocation of scarce resources. One place where founders can invest is in the building blocks of their brand, including name and domain. We asked a panel of founders and C-suite leaders about their perception of the return offered by a domain, and the results can help entrepreneurs budget appropriately in the early days of launching a brand.

By Thom Davies

AI tools and brandable domain marketplaces are making it easier than ever for founders to discover great names for their new ventures. To help entrepreneurs approach naming strategically, we quizzed a panel of founders and C-suite leaders on the naming process for their most recent startup.

By Thom Davies