By Thom Davies
As seen in
Key takeaways:
Objective: Starting a business comes with costs, and challenging choices about the allocation of scarce resources. One place where founders can invest is in the building blocks of their brand, including name and domain. We asked a panel of founders and C-suite leaders about their perception of the return offered by a domain, and the results can help entrepreneurs budget appropriately in the early days of launching a brand.
How would you rate the return on investment of a strong domain for your business?
C-Suite (e.g., CEO, CFO, COO) and Founders
How would you rate the return on investment of a strong domain for your business?
A strong majority of founders rate the ROI of a domain between moderate and exceptional, while a significant minority are effusive about the powerful return of a great domain. This can guide founders to see the short-term costs of a domain as an investment into brandability and the long-term success of a startup.
If you’re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact thom@atomradar.com to learn more.
Run your own brand surveys and more with AtomRadar. Our data can power your brand development.
Get Started
Thom is lead researcher at AtomRadar and content strategist for Atom.com.
View All Posts
Domain names play a key role in building credibility online and a range of factors, including length, spelling, and domain...
By Thom Davies
In the digital world, consumers are familiar with certain patterns and the exact-match domain plus .com template is the gold-standard...
By Thom Davies
Memorability and spelling are two key criteria that come hand in hand for brand names and domains, and have a...
By Thom Davies
Business investors, including VCs and private equity investors, are key stakeholders in early-stage startups, and demonstrating strength and ambition to...
By Thom Davies
A brand’s domain name is its chance to make a strong first impression on its audience. This research aims to...
By Thom Davies
Our past research has revealed that founders think strong brand names and domains impact revenue in a wide range of...
By Thom Davies
