Key takeaways:

• 19% of founders budget over $10,000 for a domain name
• 8% budget over $30,000
• 37% of founders typically budget up to $1,000 for a domain name

Objective: Starting a business requires investment into multiple areas, from product development to core brand assets. A strong name and domain influences future brand movement, and this is one area where founders can invest (often seeing significant returns). To help founders allocate spending and understand the domain buying landscape, we asked our audience of founders and C-Suite leaders what they typically budget for a domain when launching a business.

Question:

When launching a new business, what budget do you typically set aside for acquiring a domain name?

• <$1,000
• $1,000 – $4,999
• $5,000 – $9,999
• $10,000 – $29,999
• >$30,000

Audience:

Founders and C-Suite (e.g., CEO, CFO, COO) 

Overall Results

• One-in-five founders budget over $10,000 for a domain name
• 8% budget over $30,000
• 37% of founders typically budget up to $1,000 for a domain name

When launching a new business, what budget do you typically set aside for acquiring a domain name?

Conclusion

There’s no single right answer to domain name budgeting: a significant minority of founders (37%) budget under $1000 for their brand’s domain, while a strong cohort (19%) allocate over $10,000. Another 28%, over one-in-four, budget somewhere in between.

Domain budget should align with your ambitions — local or industry leader — and crucially, founders should understand that buying a domain is an investment in a long-term brand asset and a signal to both consumers and investors of your credibility and authority. Whatever the spend, name and domain should reflect your brand positioning and connect with your target audience.

If you’re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact thom@atomradar.com to learn more.

Further Reading

• Must-Read Insights on Domain Names Backed by Deep Audience Research
• Domain Return on Investment: Most Founders (74%) See ROI in Strong Domains
• Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand Name

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About The Author

Thom Davies

Thom is lead researcher at AtomRadar and content strategist for Atom.com.

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