By Thom Davies
As seen in
Key takeaways:
Objective: From second-hand clothes to groceries, shopping online is easier than ever. We wanted to know how this is changing consumer behavior, both in terms of volume as well as the research consumers put in before committing to a new brand.
Question one: Considering your shopping habits, what percentage of your monthly purchases are done online?
Question two: When purchasing from a brand you haven’t shopped with previously, how much do you research a product before buying?
Audience: A general panel of American consumers aged 16 – 64.
Considering your shopping habits, what percentage of your monthly purchases are done online?
When purchasing from a brand you haven’t shopped with previously, how much do you research a product before buying?
Any questions? Let our research support your next article — completely free (some limitations apply).
Considering your shopping habits, what percentage of your monthly purchases are done online?
When purchasing from a brand you haven’t shopped with previously, how much do you research a product before buying?
Considering your shopping habits, what percentage of your monthly purchases are done online?
When purchasing from a brand you haven’t shopped with previously, how much do you research a product before buying?
Considering your shopping habits, what percentage of your monthly purchases are done online?
When purchasing from a brand you haven’t shopped with previously, how much do you research a product before buying?
Considering your shopping habits, what percentage of your monthly purchases are done online?
When purchasing from a brand you haven’t shopped with previously, how much do you research a product before buying?
Considering your shopping habits, what percentage of your monthly purchases are done online?
When purchasing from a brand you haven’t shopped with previously, how much do you research a product before buying?
Younger consumers are increasingly shopping online: two-thirds do 60% or more of their shopping digitally, and they’re twice as likely as older consumers to do all of their shopping online. Meanwhile, consumers of all ages do more research when buying from new brands online. In 2024 and beyond, brands must work hard to prove themselves to their audience, to capture online spending.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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