By Thom Davies
As seen in
Key takeaways:
Objective: Founders and entrepreneurs tend to think of their customers when choosing a name, and rightly so, but name and domain are also key signals to other stakeholders. When considering a pitch deck, investors are looking for growth prospects and are alert to signals that founders are considering long-term brand credibility. To help founders send the right message, we asked our audience of investors about the impact of name and domain in this regard, and for their impression of how future-proofed a range of popular extensions are.
Question 1) When considering a pitch, how strong a signal is name and domain that a startup has considered long-term brand credibility?
Question 2) Where “future-proof” means remaining relevant, trusted, and effective for years to come, how do you rate the following extensions on that basis? (Extensions surveyed: .com, .ai, .io, .co, .net, .org)
Venture capitalists, private equity investors, and angel investors.
When considering a pitch, how strong a signal is name and domain that a startup has considered long-term brand credibility?
Where “future-proof” means remaining relevant, trusted, and effective for years to come, how do you rate the following extensions on that basis? (Extensions surveyed: .com, .ai, .io, .co, .net, .org)
Virtually all investors consider name and domain an important signal for founders’ long-term vision, and founders should consider the impact on investment of these brand assets in early pitch decks. A strong name and a future-proofed extension that’s right for your industry lays the groundwork for investment, growth, and long-term brand credibility as you scale.
If you’re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact thom@atomradar.com to learn more.
Run your own brand surveys and more with AtomRadar. Our data can power your brand development.
Get Started
Thom is lead researcher at AtomRadar and content strategist for Atom.com.
View All Posts
Domain names play a key role in building credibility online and a range of factors, including length, spelling, and domain...
By Thom Davies
In the digital world, consumers are familiar with certain patterns and the exact-match domain plus .com template is the gold-standard...
By Thom Davies
Memorability and spelling are two key criteria that come hand in hand for brand names and domains, and have a...
By Thom Davies
Business investors, including VCs and private equity investors, are key stakeholders in early-stage startups, and demonstrating strength and ambition to...
By Thom Davies
A brand’s domain name is its chance to make a strong first impression on its audience. This research aims to...
By Thom Davies
Our past research has revealed that founders think strong brand names and domains impact revenue in a wide range of...
By Thom Davies
