By Thom Davies
As seen in
Key takeaways:
Objective: Founders and entrepreneurs tend to think of their customers when choosing a name, and rightly so, but name and domain are also key signals to other stakeholders. When considering a pitch deck, investors are looking for growth prospects and are alert to signals that founders are considering long-term brand credibility. To help founders send the right message, we asked our audience of investors about the impact of name and domain in this regard, and for their impression of how future-proofed a range of popular extensions are.
Question 1) When considering a pitch, how strong a signal is name and domain that a startup has considered long-term brand credibility?
Question 2) Where “future-proof” means remaining relevant, trusted, and effective for years to come, how do you rate the following extensions on that basis? (Extensions surveyed: .com, .ai, .io, .co, .net, .org)
Venture capitalists, private equity investors, and angel investors.
When considering a pitch, how strong a signal is name and domain that a startup has considered long-term brand credibility?
Where “future-proof” means remaining relevant, trusted, and effective for years to come, how do you rate the following extensions on that basis? (Extensions surveyed: .com, .ai, .io, .co, .net, .org)
Virtually all investors consider name and domain an important signal for founders’ long-term vision, and founders should consider the impact on investment of these brand assets in early pitch decks. A strong name and a future-proofed extension that’s right for your industry lays the groundwork for investment, growth, and long-term brand credibility as you scale.
If you’re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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