By Thom Davies
As seen in
Key takeaways:
Objective: With over 1600 domain extensions now available, brands have more options than ever when selecting a domain. However, not all extensions are created equally. To establish trust and credibility among your audience it’s important to choose a proven and recognizable domain extension.
Question: Thinking only of domain extension, how much do you trust brands with websites located at the following domains?
Surveyed domain extensions: .com, .org, .net, .co, .io, .ai, newer domains like .us, .biz, .fashion, .digital, etc.
Audience: A general panel of American consumers aged 18 – 64.
Thinking only of domain extension, how much do you trust brands with websites located at the following domains?
Thinking only of domain extension, how much do you trust brands with websites located at the following domains?
Thinking only of domain extension, how much do you trust brands with websites located at the following domains?
Thinking only of domain extension, how much do you trust brands with websites located at the following domains?
Thinking only of domain extension, how much do you trust brands with websites located at the following domains?
Thinking only of domain extension, how much do you trust brands with websites located at the following domains?
Thinking only of domain extension, how much do you trust brands with websites located at the following domains?
.com is king for trust and credibility in online business, while .org domains are highly trusted, but less effective in business. Meanwhile, older audiences require convincing about .ai and .io domains
If you’re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, contact Atom’s Communications Lead Lotte Reford to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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