Exact-match domains are a must-have for brand credibility, so name and domain choice go hand in hand. Among the many considerations that founders must integrate into their naming strategy are consumer expectations. We asked consumers, across all demographics, which of two key domain types they consider more credible for a new brand to help guide this early-stage brand decision.

By Grant Polachek

We asked founders and C-suite leaders to consider which popular domain extensions they consider ‘future-proofed’ — that is, likely to remain relevant, trusted and effective in the years to come.

By Grant Polachek

As consumer recognition of this top-level domain grows, and investors increasingly say the domain is credible for non-AI brands, we’re helping brands outside of the AI industry understand whether such a domain can boost credibility, or confuse their audience.

By Grant Polachek

The scarcity of clean .com domain names means many brands are turning to alternatives, from .co for diverse industries to .ai and .io for tech-based brands. Domain name can play a key role in first impressions of trust online, so we sought to discover when, and to what extent, consumers place implicit trust in a domain name. Beyond top-tier, trusted extensions brands may need to work harder to build trust by matching these TLDs with one-word names and clean, clear brand identities.

By Grant Polachek

Every brand needs to stand out. While some big brands have gone global while sharing their name with other companies — including Delta Airlines and Delta Faucets — a unique name builds a powerful brand identity with instant recognition. We wanted to find out how important it is for brands to have a unique name.

By Grant Polachek

AI is a booming and increasingly competitive industry. Our goal is to help new and rebranding AI startups understand customer perception of names, domain names and brand positioning.

By Grant Polachek