As seen in
Key takeaways:
Objective: A rise in alternative extensions has created numerous opportunities for brands to acquire prestigious domains that emphasize their brand positioning. Brands should, however, think long-term when choosing a domain extension.
To this end, we asked founders and C-suite leaders to consider which popular domain extensions they consider ‘future-proofed’ — that is, likely to remain relevant, trusted and effective in the years to come.
Where future-proofed means remaining relevant, trusted, and effective for many years to come, how future-proofed do you consider the following extensions?
C-Suite (e.g., CEO, CFO, COO) and Founders
Where future-proofed means remaining relevant, trusted, and effective for many years to come, how future-proofed do you consider the following extensions?
Unsurprisingly, .com remains the solid choice for the future. Meanwhile, founders consider .net and .org as firm fixtures of the internet. Interestingly, .ai is keeping pace with these legacy extensions and, as we’ve seen increasingly relevant to brands beyond the AI niche.
If you’re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact thom@atomradar.com to learn more.
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Grant Polachek is Chief Growth Officer at Atom.com. With 15 years experience in marketing, he has run market research projects for brands like Dell, Hilton, and Alibaba. Grant has expertise in a range of topics including domain names, naming and digital marketing.
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