As seen in
Key takeaways:
Objective: PayPal’s new logo follows a trend of toning down. We wanted to know what consumers think of this brand refresh.
Question: Which version of PayPal’s logo do you prefer?
Paypal’s former logo (above) and 2024 update (below).
Audience: A general panel of American consumers aged 18 – 64.
Which version of PayPal’s logo do you prefer?
Any questions? Let our research support your next article — completely free (some limitations apply).
Which version of PayPal’s logo do you prefer?
Which version of PayPal’s logo do you prefer?
Which version of PayPal’s logo do you prefer?
Which version of PayPal’s logo do you prefer?
Which version of PayPal’s logo do you prefer?
PayPal’s new logo marks a brand refresh for the ubiquitous FinTech company and is accompanied by a crisp new typeface and basic color palette. While these may benefit PayPal in building brand recognition, it’s going to be an uphill battle to bring consumers around to the new logo.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Grant Polachek is Chief Growth Officer at Atom.com. With 15 years experience in marketing, he has run market research projects for brands like Dell, Hilton, and Alibaba. Grant has expertise in a range of topics including domain names, naming and digital marketing.
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