Key takeaways:

• 57% of founders say domain is more important in the AI era
• Just 5% say that AI search is making domain less important for brands

Objective: In a digital world, domain names have always been important brand assets, building credibility, confidence and emphasizing position among consumer bases. Now, as AI-powered search and GEO (generalized engine optimization) grow in importance, the role played by domains in consumer discovery is changing.

To aid a new generation of entrepreneurs make key decisions about domain name, we asked founders how the new AI era impacts their perception of the importance of a brand’s domain.

Question:

With AI-powered discovery tools becoming more common alongside traditional web search, how has your perception of the importance of a brand’s domain changed?

• Much more important
• Slightly more important
• No change
• Slightly less important
• Much less important

Audience:

C-Suite (e.g., CEO, CFO, COO) and Founders

Overall Results

• 57% of founders say domain is more important in the AI era
• Just 5% say that AI search is making domain less important for brands

With AI-powered discovery tools becoming more common alongside traditional web search, how has your perception of the importance of a brand’s domain changed?

Conclusion

While AI might be changing consumer search and SEO, it’s clear that domains remain central to founders’ brand strategy and, in fact, a majority of founders consider them more important than ever.  AI relies on clear anchors to return results and domains that are easy to pronounce, easy to recall, and safe to reference will be promoted more readily by AI search. The cleaner and stronger the domain, the more confidently AI will feature it in answers and recommendations.

If you’re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact thom@atomradar.com to learn more.

Further Reading

• Must-Read Insights on Domain Names Backed by Deep Audience Research
• Startup Domain Choice: The .ai Extension is Credible with 67% of Investors for Startups Outside the AI Industry
• Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand Name

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About The Author

Thom Davies

Thom is lead researcher at AtomRadar and content strategist for Atom.com.

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