By Thom Davies
As seen in
Key takeaway:
Objective: From social media to bespoke apps, brands have more ways to connect with their audience than ever. Choosing a brand positioning that resonates with customers is essential in making those connections. We want to help entrepreneurs and brand managers identify the appropriate brand positioning for their venture.
Question: Would you be more interested in shopping with a sophisticated and elegant brand or a relaxed and casual company? Consider how each brand’s image reflects your personal taste and shopping experience.
Audience: A representative panel of American consumers aged 18 – 64.
Would you be more interested in shopping with a sophisticated and elegant brand or a relaxed and casual company? Consider how each brand’s image reflects your personal taste and shopping experience.
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Would you be more interested in shopping with a sophisticated and elegant brand or a relaxed and casual company? Consider how each brand’s image reflects your personal taste and shopping experience.
Would you be more interested in shopping with a sophisticated and elegant brand or a relaxed and casual company? Consider how each brand’s image reflects your personal taste and shopping experience.
Would you be more interested in shopping with a sophisticated and elegant brand or a relaxed and casual company? Consider how each brand’s image reflects your personal taste and shopping experience.
Would you be more interested in shopping with a sophisticated and elegant brand or a relaxed and casual company? Consider how each brand’s image reflects your personal taste and shopping experience.
Would you be more interested in shopping with a sophisticated and elegant brand or a relaxed and casual company? Consider how each brand’s image reflects your personal taste and shopping experience.
Many factors, including price point and unique selling proposition, should determine brand positioning. While customers lean strongly in favor of relaxed and casual brand positioning, perhaps reflecting the increased informal contact of social media, some luxury-oriented brands will still opt for sophisticated and elegant brand positioning. Nevertheless, brands should be aware of audience expectations: sophisticated brands may have to work harder to connect with customers.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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