By Thom Davies
As seen in
Key takeaways:
Objective: As Meghan Markle launches her new home and lifestyle goods brand, we wanted to know what American consumers make of the name: American Riviera Orchard.
Question: Which of these characteristics do you associate with the name “American Riviera Orchard”? Pick up to two descriptors.
Audience: A general panel of American consumers aged 18 – 64.
Which of these characteristics do you associate with the name “American Riviera Orchard”? Pick up to two descriptors.
Which of these characteristics do you associate with the name “American Riviera Orchard”? Pick up to two descriptors.
Which of these characteristics do you associate with the name “American Riviera Orchard”? Pick up to two descriptors.
Which of these characteristics do you associate with the name “American Riviera Orchard”? Pick up to two descriptors.
Which of these characteristics do you associate with the name “American Riviera Orchard”? Pick up to two descriptors.
Which of these characteristics do you associate with the name “American Riviera Orchard”? Pick up to two descriptors.
What’s in a name? In the case of American Riviera Orchard, luxury, sophistication, and old-time values. American consumers have high expectations of this new home and lifestyle brand.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, reach out to Atom’s Communications Lead Lotte Reford to learn more.
Run your own brand surveys and more with AtomRadar. Our data can power your brand development.
Get Started
Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
View All Posts
Our past research has revealed that founders think strong brand names and domains impact revenue in a wide range of...
By Thom Davies
Companies rebrand for many reasons, including unpredictable pivots as well as predictable failures of names or domains to have the...
By Thom Davies
New brands with bootstrapped budgets have to compromise. With many conflicting pressures on your name and brand, including length, memorability,...
By Thom Davies
Founders and entrepreneurs tend to think of their customers when choosing a name, and rightly so, but name and domain...
By Thom Davies
Domain length is a key consideration for brands. Over 13 - 14 letters is typically considered unwieldy in brand terms,...
By Thom Davies
To help brands balance these competing demands, we’re exploring how credible consumers perceive different types of domain for a new...
By Thom Davies
