By Lotte Reford
As seen in
Key takeaways:
Objective: Everyone loves a laugh, but do they love a brand that makes them laugh? We sought to discover whether audiences still appreciate humor in marketing.
Question: How do you feel about brands that use humor in their marketing?
Audience: A general panel of American consumers aged 18 – 64.
How do you feel about brands that use humor in their marketing?
Any questions? Let our research support your next article — completely free (some limitations apply).
How do you feel about brands that use humor in their marketing?
How do you feel about brands that use humor in their marketing?
How do you feel about brands that use humor in their marketing?
How do you feel about brands that use humor in their marketing?
How do you feel about brands that use humor in their marketing?
While humor in marketing remains a popular approach, brands must be sensitive to their audience’s needs. Older consumers are more neutral on humor, and brands will find there’s a time and a place to emphasize their authority with appropriate gravitas when marketing to older audiences.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Lotte Reford is a writer and marketer with a passion for bringing brands to life, and has a background running both commercial and academic research. Lotte has expertise in a range of topics including brand design and consumer behavior.
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