By Lotte Reford
As seen in
Key takeaways:
Objective: Social media is changing. With the rise of deinfluencing and changing demographics as more older consumers flock to TikTok, how much sway does an influencer have in 2024?
Question one: When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Question two: Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
Audience: A general panel of American consumers aged 18 – 64.
When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
When was the last time you purchased a product or service you saw marketed by an influencer on social media? Choose one.
Seeing a product or service used by those I follow on social media plays an important role in establishing its quality or utility. Choose one.
Influencer marketing may be changing, but it’s far from dead. While social media plays a larger role in informing younger consumer purchases, brands should note that 45% of those aged 45 to 64 have purchased a product or service they saw marketed by an influencer in the last 12 months.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, reach out to Atom’s Communications Lead Lotte Reford to learn more.
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Lotte Reford is a writer and marketer with a passion for bringing brands to life, and has a background running both commercial and academic research. Lotte has expertise in a range of topics including brand design and consumer behavior.
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