By Thom Davies
As seen in
Key takeaways:
Objective: At the tail end of last year, we uncovered some thought-provoking trends in our 2024 Branding Trends survey. As we head towards Q3 of 2024 it’s time for an update. To achieve this, we looked at consumer attitudes to 9 branding trends combined with the perceived prevalence of each trend throughout the past 3 months.
Trends included in the survey: Minimalism, Nostalgia, Mission Driven Brands, Humor, AR/VR, Bright, Bold Branding, Humanized Branding (hand-written fonts, illustration, etc), Absurdist Branding, Branding Featuring AI
Question 1: How would you describe each of the following branding trends? Pick up to two descriptors for each:
Question 2: How often have you come across the following branding trends within the last 3 months?
Audience: A general panel of American consumers aged 18 – 64.
How would you describe each of the following branding trends? Pick up to two descriptors for each:
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each:
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each:
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each:
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each:
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each:
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each:
How often have you come across the following branding trends within the last 3 months?
Bright, bold branding and humor emerge as timeless branding styles in this branding trends update, while nostalgia is going strong with older consumers. On the other hand, consumers are growing tired of absurdist branding which may have reached its peak in 2023 as brands aimed to make a splash on social media.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, reach out to Atom’s Communications Lead Lotte Reford to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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