By Thom Davies
As seen in
Key takeaways:
Objective: The recent Tupperware rebrand aimed to reclaim an iconic brand’s status as a category leader, and as well as centre the sustainable credentials of a brand built on plastic. We wanted to know what consumers thought of Tupperware’s new look — and the values they associate with the brand itself.
Question one: What do you think of Tupperware’s new logo?
Question two: As a brand, which values does Tupperware make you think of? Choose up to two.
Audience: A general panel of American consumers aged 18 – 64.
What do you think of Tupperware’s new logo?
As a brand, which values does Tupperware make you think of? Choose up to two.
Any questions? Let our research support your next article — completely free (some limitations apply).
What do you think of Tupperware’s new logo?
As a brand, which values does Tupperware make you think of? Choose up to two.
What do you think of Tupperware’s new logo?
As a brand, which values does Tupperware make you think of? Choose up to two.
What do you think of Tupperware’s new logo?
As a brand, which values does Tupperware make you think of? Choose up to two.
What do you think of Tupperware’s new logo?
As a brand, which values does Tupperware make you think of? Choose up to two.
What do you think of Tupperware’s new logo?
As a brand, which values does Tupperware make you think of? Choose up to two.
What do you think of Tupperware’s new logo?
As a brand, which values does Tupperware make you think of? Choose up to two.
What do you think of Tupperware’s new logo?
As a brand, which values does Tupperware make you think of? Choose up to two.
Tupperware’s new logo is a hit with consumers — and a majority of consumers associate the brand with sustainability and reusability. For older consumers, the nostalgia of a Tupperware party hits home, something the brand can lean into going forward, even as it modernizes its look.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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