By Thom Davies
As seen in
Key takeaways:
Objective: Our mid-2024 branding trend survey revealed a preference for bright, bold branding and showed that consumers are tiring of absurdist and silly branding. With 2025 just around the corner, we’re checking in on consumer perceptions, expectations, and the trends they see the most.
Question one: Rank the following branding trends from most to least impactful for a brand you’re considering a purchase with.
Branding trends surveyed: Minimalism, Nostalgia, Mission-driven, Bright, bold branding, Humanized branding (hand-written fonts, illustration, etc), Playful or silly branding, Branding featuring AI.
Question two: How would you describe each of the following branding trends? Pick up to two descriptors for each.
Question three: How often have you come across the following branding trends within the last 3 months?
Audience: A representative panel of American consumers aged 18 – 64.
Rank the following branding trends from most to least impactful for a brand you’re considering a purchase with.
From most to least impactful, consumers chose:
How would you describe each of the following branding trends? Pick up to two descriptors for each.
How often have you come across the following branding trends within the last 3 months?
Any questions? Let our research support your next article — completely free (some limitations apply).
How would you describe each of the following branding trends? Pick up to two descriptors for each.
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each.
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each.
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each.
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each.
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each.
How often have you come across the following branding trends within the last 3 months?
How would you describe each of the following branding trends? Pick up to two descriptors for each.
How often have you come across the following branding trends within the last 3 months?
We found that 25 – 44s, roughly corresponding to the Millennial age range, were substantially more positive about mission-based branding than all other age groups, including under 25s and over 55s. Meanwhile, men are more interested in, and less exposed to, AI branding than women.
Tracking these trends for your brand — and your audience — could help you connect with customers in 2025.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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