By Thom Davies
As seen in
Key takeaways:
Objective: As Kamala Harris joins the presidential race, her team launched a hastily designed campaign logo. This logo jostles with the Trump-Vance logo to win over eyeballs, hearts and minds. We wanted to find see how people perceived each of these campaign logos.
Question: What do you think of Kamala Harris’s presidential campaign logo? / What do you think of Donald Trump’s presidential campaign logo?
Audience: A representative panel of American voters aged 18 – 80.
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
Any questions? Let our research support your next article — completely free (some limitations apply).
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
What do you think of Kamala Harris’s presidential campaign logo?
What do you think of Donald Trump’s presidential campaign logo?
A powerful logo is an integral part of any political campaign. The Harris camp’s classy serif font and off-white design edges it in popularity among our respondents.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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