As seen in
Key takeaways:
Objective: Brands have many choices when choosing a domain name, from the extension to the domain wording. When exact match domains aren’t available, brands include add-on words like ‘get’ or ‘hello’ to their brand name to acquire a domain. But how important are exact match domains to customers? We undertook this survey to find out.
Question: How important is it to you that a business’s domain name is an exact match of the business’s name?
Audience: A representative panel of American consumers aged 18 – 64.
How important is it to you that a business’s domain name is an exact match of the business’s name?
Any questions? Let our research support your next article — completely free (some limitations apply).
How important is it to you that a business’s domain name is an exact match of the business’s name?
How important is it to you that a business’s domain name is an exact match of the business’s name?
How important is it to you that a business’s domain name is an exact match of the business’s name?
How important is it to you that a business’s domain name is an exact match of the business’s name?
How important is it to you that a business’s domain name is an exact match of the business’s name?
How important is it to you that a business’s domain name is an exact match of the business’s name?
How important is it to you that a business’s domain name is an exact match of the business’s name?
All demographics agreed on the importance of a brand’s domain name matching its business name exactly. This consistency builds a stronger brand, and promotes trust online. Given the scarcity of domain names under certain extensions, new enterprises should consider domain choice before settling on a name.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Grant Polachek is Chief Growth Officer at Atom.com. With 15 years experience in marketing, he has run market research projects for brands like Dell, Hilton, and Alibaba. Grant has expertise in a range of topics including domain names, naming and digital marketing.
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