By Thom Davies
As seen in
Key takeaways:
Objective: The Museum of London’s new “pigeon and splat” logo has generated some controversy, both for its creativity and crude subject matter. We wanted to know how the general public responded, and whether they felt it achieved its aim of representing London’s duality: the glitter and the grit of the big city.
Question one: Do you like the new Museum of London “pigeon and splat” logo?
Question two: This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
Audience: A general panel of British society aged 16 – 74.
Do you like the new Museum of London “pigeon and splat” logo?
This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
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Do you like the new Museum of London “pigeon and splat” logo?
This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
Do you like the new Museum of London “pigeon and splat” logo?
This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
Do you like the new Museum of London “pigeon and splat” logo?
This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
Do you like the new Museum of London “pigeon and splat” logo?
This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
Do you like the new Museum of London “pigeon and splat” logo?
This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
Do you like the new Museum of London “pigeon and splat” logo?
This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
Do you like the new Museum of London “pigeon and splat” logo?
This logo aims to represent the dualities of London: “a place where the grit and the glitter have existed side by side”. Do you agree that the logo is successful in achieving this?
Reports of controversy are well-founded: while 49% respond positively to the new logo, a significant minority of 28% either dislike or hate the logo. A logo representing duality creates duality: you could say it’s a job well done.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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