By Thom Davies
As seen in
Key takeaways:
Objective: Non .com domains are useful for brands with limited budgets or pursuing particular niche markets, yet less recognizable domain extensions come at the cost of trust for some consumers. We wanted to discover whether non .com domains present a barrier to collecting personal information from actual and potential customers.
Question: How secure do you feel entering personal information on websites with non-.com domains?
Audience: A representative panel of American consumers aged 18 – 64.
How secure do you feel entering personal information on websites with non-.com domains?
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How secure do you feel entering personal information on websites with non-.com domains?
How secure do you feel entering personal information on websites with non-.com domains?
How secure do you feel entering personal information on websites with non-.com domains?
How secure do you feel entering personal information on websites with non-.com domains?
How secure do you feel entering personal information on websites with non-.com domains?
For all age groups, a non.com domain harms the sense of security when entering personal information, and could become a barrier to collecting payment details or email capture. Brands opting for alternative extensions will have to work harder to demonstrate their credibility and win their audience’s trust.
If you’re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact thom@atomradar.com to learn more.
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Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.
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