There are many factors to consider when choosing a brand name, and one is whether to lean towards pragmatic names that express value propositions, or edgy names centred on brand positioning. This choice impacts the first impression of your brand: to help founders and businesses make informed choices, we asked a panel of American consumers which style they’re drawn to.

By Thom Davies

Domain renewal is often treated as a detail, yet failures can have significant consequences for brand continuity, security, and ownership. This research examines how founders manage renewals in practice, how often domains are lost or nearly lost, and where gaps exist, helping leaders benchmark their approach, identify risks, and treat domain management as a core component of brand protection.

By Thom Davies

Starting a business requires investment into multiple areas, from product development to core brand assets. A strong name and domain influences future brand movement, and this is one area where founders can invest — often seeing significant returns. To help founders allocate spending and understand the domain buying landscape, we asked our audience of founders and C-Suite leaders what they typically budget for a domain when launching a business.

By Thom Davies