Of the 1600 domain extensions, only a select few are recognized and trusted by consumers. In December 2024, we asked consumers to rank common domains based on credibility. Since then, AI has surged in its popularity and awareness, bringing the .ai domain into mainstream usage. We revisited this question to see what’s changed and provide brands with the latest data to help them choose a domain that resonates with their audience.

By Thom Davies

To better understand the connection between domain name and real business outcomes, we asked a cohort of business founders and a separate group of proven serial entrepreneurs where they believed a weak domain name causes the most damage.

By Thom Davies

Every early branding decision builds a foundation, the strength of which impacts your business’s fortunes and trajectory for years to come. Brand name and domain — often the first thing customers encounter — play a key role in early impressions of trust and credibility, as well as impacting tangible metrics such as click-through rates and traffic.

By Thom Davies