To help new businesses determine the value of owning multiple domains — or the value in pursuing a truly unique domain name — we sought to explore how trust was harmed when brands operate under the same name with different extensions.

By Thom Davies

Brand authenticity is important to virtually every consumer, regardless of target market. However, authenticity can be perceived differently across demographics. As brands strive for authenticity and a genuine connection with their customers, we want to help them understand where to invest their energies.

By Lotte Reford

In the online e-commerce environment, competition thrives. With often little to differentiate e-commerce companies, branding plays a primary role in winning over customers and building loyalty. Our goal is to help new and rebranding e-commerce brands understand customer perception of names, domain names and brand positioning.

By Thom Davies