In this comprehensive, data-driven guide to naming and branding a tech startup, we presented 12 questions to a representative audience of American consumers. We gained insight into the most credible domain names for tech startups, which names build the strongest connection with customers and the key branding trends in the tech industry.
By Thom Davies
In this comprehensive, data-driven guide to naming and branding in the fashion industry, we presented 12 questions to a representative audience of American consumers. We gained insight into the most credible domain names for fashion startups, which names build the strongest connection with customers, and the key branding trends in the fashion industry
By Thom Davies
New beauty brands enter a competitive market, one in which they must differentiate themselves from competitors, and connect with their customers’ lifestyles and aspirations to find success. Branding decisions are key to these objects, and our goal is to help new and rebranding beauty companies understand customer perception of names, domain names and brand positioning.
By Thom Davies
