Domain length is a key consideration for brands. Over 13 – 14 letters is typically considered unwieldy in brand terms, while super-short three or four-letter domains are highly sought after. These domains are valuable for many reasons, including prestige and memorability; we asked consumers how they impact trust to help brands understand whether a short domain comes with instant credibility.

By Thom Davies

To help brands balance these competing demands, we’re exploring how credible consumers perceive different types of domain for a new brand.

By Thom Davies

We sought to understand how consumer behavior is changing. Are they sticking with the certainty of a trusted brand, or shopping around in pursuit of better value or experience?

By Thom Davies