What’s in a Word? Credibility of Single-Word Domain Names for Brands
To help brands balance these competing demands, we’re exploring how credible consumers perceive different types of domain for a new brand.
By Thom Davies
-
-
Branding July 9, 20252025 Brand Loyalty Survey: 48% of Consumers Sticking With Favorite Brands
We sought to understand how consumer behavior is changing. Are they sticking with the certainty of a trusted brand, or shopping around in pursuit of better value or experience?
By Thom Davies
-
Industry Insights: Essential E-Commerce Brand Strategy
In the online e-commerce environment, competition thrives. With often little to differentiate e-commerce companies, branding plays a primary role in winning over customers and building loyalty. Our goal is to help new and rebranding e-commerce brands understand customer perception of names, domain names and brand positioning.
By Thom Davies
